Agreement renewals are a critical revenue component of a pest management professional’s (PMP’s) termite business. The annual termite inspection (ATI) report helps customers decide whether to renew their agreements. Take care to inspect the structure and landscape just as thoroughly on an ATI as you would when the account was initially sold or serviced. Here are some tips to consider when performing an ATI:
- Document everything. If it isn’t documented, it didn’t happen. Go beyond only stating, “No activity in station or on structure,” and instead document updated structural and landscape conditions conducive to termite infestation.
- Use pictures to clarify issues described in the report.
- Create value. After completing the report, always ask yourself, “Would I continue to pay for this?” Demonstrating value to your customers in the ATI report is likely to lead to better renewal retention rates.