As we kick off the new year, I am moved to immerse myself in the incredible community we serve. Often as pest management professionals (PMPs), we are ruminating over bugs in homes and businesses, contemplating strategies for best pest prevention, and keeping our customers and team members safe. However, each PMP should ask themselves, “How can I go beyond bugs and really help take care of my community?” There are an infinite number of ways to engage, and if you have read my previous blogs, you know that I impress upon the importance of engaging with your community not only for intrinsic fulfillment, but also as a business strategy. Truly Nolen has carved its success not only by providing consistent quality, but also by engaging with our local communities.
This year, I am going beyond bugs by partnering with the American Heart Association locally in Orlando, Fla. I was honored to be nominated as a Woman of Impact by by the organization for 2024. While insects persist as America’s top fear, heart disease is another real pest — and as such should be taken seriously.
Astoundingly, the No. 1 cause of death in the U.S. is heart disease, causing one in three deaths each year. Medical professionals call high blood pressure, also known as hypertension, the “silent killer” because it can go undetected for a long period of time — much like a termite colony until it is exposed. Nearly 45 percent of women are living with some form of cardiovascular disease, and often unknowingly.
Heart health is unmistakably critical, and education around heart health is vital. This is why I am supporting the American Heart Association in its Go Red for Women campaign with a mission of wiping out heart disease.
I believe that it is imperative to shed as much light as possible on this matter with my pest control sisters and brothers. We are often serving others and are susceptible to ignoring self-care. I am engaging my Truly Nolen team by asking partners to participate in National Wear Red Day on Feb. 2. If you would like to participate with Truly Nolen, please wear a red shirt, pin or ribbon, take a photo of you and your team wearing these items, post your photos on social media, and tag them with #TrulyGoesRED.
We are also practicing what we preach during our 2024 Manager Meeting in Orlando the following week: A representative from the American Heart Association will be on-site to disseminate information about heart health and take the blood pressure of any attendee who is interested in learning their baseline.
In closing, please do not miss a beat of your bug business; take time to learn about your blood pressure, cholesterol, blood sugar and body mass index! Your heart depends on it. I also invite you to learn about “My Why” story and potentially join my fundraising initiative here: http://tinyurl.com/ScarlettNolenAHA.