PPMA’s identity updates to the Alliance
Since 1997, the Professional Pest Management Alliance has strived to “grow awareness of the essential role pest management professionals (PMPs) play in protecting health, food and property, creating market conditions that help businesses of all sizes grow stronger, faster.” In late October, it officially rebranded from the acronym of PPMA to the Alliance. An updated logo also reflects this change.
Since 2004, “professional pest management usage jumped from 18 percent to 42 percent among highincome homeowners, adding nearly 10 million new households to the market. The new brand identity captures this momentum while positioning the organization and the industry as a whole for its next phase of growth,” the organization reported in its rebranding announcement.
“PPMA was our foundation, and the Alliance is our future,” Alliance Chairman Bobby Jenkins, a Pest Management Professional columnist, said in the news release. “We’ve always been a movement that grows stronger with every company that joins, and that certainly hasn’t changed. We wanted to make sure our brand reflects that power of coming together. Because when we work as one, we all grow.”
Movers & Shakers
Norway pest control leader expands to US with acquisition
Elverum, Norway-based Tyro Group acquired EnviroSMART Multifamily Pest Solutions, based in Houston, Texas, and founded by John Weigel in 2009. This is Tyro Group’s first acquisition outside of Europe; it has an established presence in Norway, Germany and the United Kingdom. The partnership will enable EnviroSMART to leverage Tyro Group’s network-wide support, operational expertise and investment capabilities. The Aust Group acted as the exclusive advisor to EnviroSMART on the transaction.
Other news:
- Charlotte, N.C.-based Aruza Pest Control appointed five new branch managers: Doug DeVincentis, Smithfield, N.C.; Scott Dunsworth, Dallas, Texas; Michael Haas, Orlando, Fla.; Edward Lannigan, Houston, Texas; and Hasaan McIntyre, Charlotte.
- Dr. Katie Stevens joins Liberty, Mo.-based Douglas Products as a field scientist.
Mergers, acquisitions and expansions
Whitmore buys Denver firm
Denver, Colo.-based Whitmore Pest and Wildlife Control purchased local company Monster Pest Control. Paul Giannamore and Franco Villanueva-Meyer of the Potomac Co. acted as exclusive financial advisors to Monster Pest Control. Pictured from left are Marvin Christner, Whitmore director of training and development, Whitmore VP Wilson Christner, former Monster owner Matt Wolf, Whitmore President and CEO Richard Christner and Sylvia Christner, Whitmore director of employee relations.
Clarke acquires 2 product lines
St. Charles, Ill.-based Clarke, a provider of vector management solutions for public health, acquired Becker Microbial Products and the AquaBac larvicide line, which includes ownership of its proprietary Bacillus thuringiensis subspecies israelensis (Bti) strain.
This is Clarke’s largest acquisition in its nearly 80-year history. The acquisition diversifies its larvicide portfolio, which includes spinosadbased Natular. Like Natular, AquaBac is environmentally friendly with a record of efficacy, including in sensitive habitats. Both larvicides feature formulations that are listed by the Organic Materials Review Institute (OMRI) for use in and around organic areas.
AXN Growth Partners made its ninth Arizona partnership in less than 16 months through a strategic alliance with All Clear Pest Control. Tony and Leah Gumm, brand presidents of Affordable Pest Control, will oversee the integration of All Clear’s customers and team into the AXN platform.
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