About Harvey F. Goldglantz

Q: We are having a debate over the definition of what it means to “exceed customer expectations.” Can you please clarify? Customers expect excellent service and professionalism. Therefore, delivering outstanding......

Q: How important is design to my website? Consider this: The purpose of a magazine’s cover is to get the magazine opened. If your design doesn’t compel people to engage,......

Q: Could you define the concept of generational marketing? If you understand each generation’s unique buying habits, you’ll be more successful selling to them. There are currently four generations with......

Q: Most of my jobs are sold over the phone by my staff, but their closing rate is less than 45 percent. Do you have any suggestions about how to......

Q: I’ve had difficulty getting technicians to respond to our classified ads. Do you have suggestions about marketing to prospective applicants? Don’t use the same boring job descriptions your competitors......

Q: I’m considering purchasing banner ads on social media sites. What are your thoughts? At least for now, social media website visitors aren’t paying much attention. Data show these ads......

Why do some companies grow, while others flounder? Learn how to leap over the growth wall in 2016. As you grow, challenges will become larger. These challenges appear as growth walls.......

Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and willing to invest — mentally, emotionally and financially — than......

Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct relationship between the number of blog posts a company publishes......

Q. I own a small company with a small marketing budget. Do you have any suggestions? A. It’s difficult to provide guidance without knowing the exact size of your company,......