For pest control owners dreaming of building a thriving, multi-million dollar enterprise, the path from “a few trucks” to scaling successfully often remains obscured. The new book, Zip Code Kings, lifts the curtain on the real strategies that separate average companies from industry leaders.
Authored by Jonas Olson, Jake Sheldon, and Pest Control SEO’s Danny Leibrandt, who collectively have built and partnered with companies generating tens of millions of dollars annually, the book posits a core truth: You don’t need to be famous everywhere — you only need to own your zip codes. The three industry veterans run a marketing program together called Pest Control Millionaires, where they teach more than 100 pest control owners how to grow through many courses and weekly group coaching calls.
Zip Code Kings is presented as the exact playbook these experts have used to dominate local markets. It offers tested strategies, stories and lessons from owners who have been in the trenches.
The book functions as a roadmap for business owners looking to break past $5 million or those just starting out. Inside, readers gain insights into specific, actionable strategies designed for scaling and achieving long-term wealth in pest control:
- Irresistible Offers: Learn how to create promotions that successfully convert prospects into lifelong customers.
- Hyper-Local Digital Dominance: Gain an understanding of winning with local search engine optimization (SEO), Google Business Profiles, and paid advertisements without incurring wasteful spending.
- Low-Cost Growth: Discover how to leverage Facebook groups, social media engagement, and community presence for efficient market expansion.
- System Building: Master the skills needed to implement systems, teams and key performance indicators (KPIs) that ensure the business runs smoothly without direct owner involvement.
- Strategic Expansion: Learn how to position the company for a profitable sale — or how to strategically buy competitors to accelerate the scaling process.
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