Tag: Harvey Goldglantz


PMP recognizes Class of 2018 inductees

October 23, 2018 By
Pest Management Professional (PMP) celebrated the inductees to its Hall of Fame during a black tie dinner and induction ceremony held Oct. 22 in Orlando, Fla., the day before the National Pest Management Association’s (NPMA’s) 2018 PestWorld event. The five members of the Class... Read more»

Norm Cooper: Industry memories

April 14, 2017 By
Norm Cooper, who spent 63 years in the professional pest management industry, passed away April 5 at age 85 after a year-long fight with a blood disorder known as myelodysplastic syndrome (MDS). Cooper, who until recently worked with PCO Bookkeepers as... Read more»
Photo: ©istock.com/maxuser

Q&A: E-newsletter, outdoor and Facebook advertising

August 15, 2016 By
Q: Is an e-newsletter important to my online marketing strategy? A: Yes. Using this medium is both cost-effective and profitable, growing your business by increasing revenue and referrals using your existing customer base. An e-newsletter not only increases lead generation and... Read more»
PHOTO: iStock.com/Ivan Strba

Marketing Matters: Responsive, Optimized Websites & Phone Sales

February 12, 2016 By
Q: Most of my jobs are sold over the phone by my staff, but their closing rate is less than 45 percent. Do you have any suggestions about how to increase it? First, focus on differentiating your company by stressing... Read more»
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How do you motivate your team? illustration: ©istock.com/Jamie Farrant

Marketing Matters: Classified Ads, Motivation and Pinterest

December 3, 2015 By
Q: I’ve had difficulty getting technicians to respond to our classified ads. Do you have suggestions about marketing to prospective applicants? Don’t use the same boring job descriptions your competitors use. Differentiate your company and follow these three steps: Begin... Read more»
This article is tagged with , , and posted in 1115, Business, featured
Click-through rates on social media ads are just 0.01 percent, and four out of five users (80 percent) have never bought a product because of a Facebook ad.

Marketing Matters Q&A

November 5, 2015 By
Q: I’m considering purchasing banner ads on social media sites. What are your thoughts? At least for now, social media website visitors aren’t paying much attention. Data show these ads have little direct impact on sales. Multiple studies confirm that... Read more»
Illustration: ©istock.com/yuoak

10 Ways to Leap Over the Growth Wall

October 27, 2015 By
Why do some companies grow, while others flounder? Learn how to leap over the growth wall in 2016. As you grow, challenges will become larger. These challenges appear as growth walls. Thus, hitting a growth wall is a phase where operations... Read more»
Photo credit: ©istock.com/Balefire9

How to Grow Your Company, Tactical Marketing & ROI

September 30, 2015 By
Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and willing to invest — mentally, emotionally and financially — than you are. It has everything to do with putting money... Read more»

Marketing Matters: SEO, Blogs and Selling Services

September 2, 2015 By
Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct relationship between the number of blog posts a company publishes monthly and the traffic its website receives. Companies with one... Read more»
Photo: ©istock.com/Violka08

Marketing Matters: Small Budgets and Sales Closing

August 7, 2015 By
Q. I own a small company with a small marketing budget. Do you have any suggestions? A. It’s difficult to provide guidance without knowing the exact size of your company, but here are two cost-effective suggestions: ⦁ Join your local... Read more»
This article is tagged with , , , and posted in Business, featured