Tag: Pest Control Marketing Co.

2018 HoF Inductee: Harvey Goldglantz

May 8, 2018 By
Harvey Goldglantz spent 35 years building and operating a successful pest management business, Philadelphia Exterminating Co. While his company was a regional trailblazer, Goldglantz is being inducted for making a career out of raising the industry’s knowledge and professionalism, as... Read more»
This article is tagged with , , and posted in PMP Hall of Fame
Web gears. Photo: ©iStock.com/kaan tanman

Q&A: Pest control website design, updates and SEO

April 5, 2016 By
Q: How important is design to my website? Consider this: The purpose of a magazine’s cover is to get the magazine opened. If your design doesn’t compel people to engage, what’s the point? Invest in design with a professional. Don’t... Read more»
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Illustration: ©istock.com/yuoak

10 Ways to Leap Over the Growth Wall

October 27, 2015 By
Why do some companies grow, while others flounder? Learn how to leap over the growth wall in 2016. As you grow, challenges will become larger. These challenges appear as growth walls. Thus, hitting a growth wall is a phase where operations... Read more»
Photo credit: ©istock.com/Balefire9

How to Grow Your Company, Tactical Marketing & ROI

September 30, 2015 By
Q. Why do my competitors’ businesses grow while mine remains small? A. Simply put, they are more motivated, focused and willing to invest — mentally, emotionally and financially — than you are. It has everything to do with putting money... Read more»

Marketing Matters: SEO, Blogs and Selling Services

September 2, 2015 By
Q. Does blogging have a direct impact on my website’s activity? A. According to a recent HubSpot.com study, there’s a direct relationship between the number of blog posts a company publishes monthly and the traffic its website receives. Companies with one... Read more»
Photo: ©istock.com/Violka08

Marketing Matters: Small Budgets and Sales Closing

August 7, 2015 By
Q. I own a small company with a small marketing budget. Do you have any suggestions? A. It’s difficult to provide guidance without knowing the exact size of your company, but here are two cost-effective suggestions: ⦁ Join your local... Read more»
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Harvey Goldglantz

5 Questions with Harvey Goldglantz

July 7, 2015 By
This month, my back-page column features a question-and-answer session with Harvey Goldglantz, owner of Elkins Park, Pa.-based Pest Control Marketing Co. Goldglantz is a regular Pest Management Professional (PMP) columnist and the author of Marketing Matters — The Ultimate Reference... Read more»
Photo: ©istock.com/Scharvik

Marketing Matters: Motivating Techs, Residential Sales

July 6, 2015 By
Q. I own a small pest control company and can’t afford to hire a salesperson at this time. How can I motivate my technicians to sell? Money! Most technicians don’t like to sell, so I suggest a generous commission scale to... Read more»
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Photo: ©istock.com/seewhatmitchsee

Marketing Matters: Pinterest, Social Media ROI and Referrals

June 14, 2015 By
Q. Other than Facebook, what other social media platforms should we consider? A. People, particularly women, tend to talk about Pinterest. It isn’t nearly as big as Facebook, Twitter or Instagram, but it’s prominent and on the rise. You might have already... Read more»

Marketing Matters: Marketing Plans, Public Relations and Leads

June 8, 2015 By
Q. Is a marketing plan the same as an advertising plan? A. No. Advertising is just one component of a broad marketing plan. Think of a marketing plan as an umbrella, under which the following components reside: sales strategy, public... Read more»
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