Tag: Pest Control Marketing Co.

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Marketing Matters: Direct Mail, Marketing Plans and Vertical Marketing

April 21, 2015 By
Q. I’m considering a direct-mail campaign this spring to attract new customers. What do you think? A. I wouldn’t recommend it for a small company. Direct mail is expensive and only generates about a 0.5 percent to 1 percent lead closure rate... Read more»
This article is tagged with , and posted in Business, featured

Marketing Matters: Selling Value, Growing a Business and Search Engines

March 26, 2015 By
Q. I own a small pest control company in a highly competitive market. I continually lose potential customers to low-ballers. Any suggestions? A. Price is rarely the sole reason for missing sales opportunities. Focus on selling value (Editor’s Note: For more,... Read more»
This article is tagged with , and posted in Business

Marketing Matters: Selling Value, Facilitating Growth and Boosting Web Searches

February 10, 2015 By
Q. Our company is preparing its advertising budget for 2015. How much should we allocate? A. The short answer is, it depends. Your budget should be based on a percentage of next year’s projected sales. Generally speaking, it should be between... Read more»
This article is tagged with , , and posted in Business

Make Employees Your No. 1 Market

December 31, 2014 By
Marketing isn’t just for attracting and retaining customers. To create a powerful image and value proposition, you must convince your employees first. Internal marketing is just as important as external marketing. For marketing to succeed, employees must be happy. An... Read more»

Marketing Matters: Does Your Company Suffer from a Failure to Thrive?

November 25, 2014 By
“If you always do what you’ve always done, you’ll always get what you’ve always got.” — Henry Ford “If history repeats itself, and the unexpected always happens, how incapable must we be of learning from experience.” — George Bernard Shaw... Read more»
This article is tagged with , , and posted in 1114, Business

Customer Retention is Key to Profitable Growth

September 30, 2014 By
In my August column, “5 Ways to Reduce Customer Cancellations,” I wrote about reducing customer cancellation rates from a loss perspective. This month, let’s examine cancellations from a retention-growth perspective. While a growing business constantly needs to capture new customers,... Read more»
This article is tagged with , , and posted in 0914, Business

5 Ways to Reduce Customer Cancellations

August 20, 2014 By
It never ceases to amaze me just how many companies are clueless when it comes to knowing what their real cancellation rate is. When I begin working with a company, it’s one of the first questions I ask. The usual... Read more»
This article is tagged with , and posted in Business

Focusing on customer service pays dividends

July 14, 2014 By
Happy customers are loyal customers who are willing to pay more, renew service agreements, purchase additional services, tell their friends and provide referrals — five solid reasons why you should deliver the best customer experience. When you create experiences customers... Read more»

Measure your social media marketing effectiveness

March 1, 2013 By
Recognizing the subjective value of social media marketing (SMM) has becomes increasingly important, as companies search to quantify their return on investment (ROI) in this valuable segment of the digital domain. Measuring and tracking “soft metrics” will help you judge... Read more»

Communicating your competitive advantage

February 1, 2013 By
Right now, there are potential customers considering your services and deciding whether to choose your company or a competitor. Unfortunately, most of them can’t see much difference between the two of you. To differentiate is to stand out in a... Read more»
This article is tagged with , , and posted in Business