Truly Nolen announces new director of sales

Truly Nolen Pest Control recently announced the addition of DJ Culberson as director of sales. He joins the company’s executive team and will be based at the company’s East Coast Operations office in Orlando, Fla.

Before joining Truly Nolen, Culberson spent 10 years with Ecolab, with the last three years as director of global corporate accounts. In his most recent role, he was tasked with leading the company’s sales efforts worldwide and formalizing their global business model and go-to-market strategy.  Upon exiting the company, his legacy includes quadrupling his division’s revenue and expanding the company’s reach to more than 130 countries. He also spent 17 years in the hospitality industry, where he held multiple leadership roles and built a reputation for people-focused leadership and operational excellence.  

Culberson attended Santa Fe State College and resumed his studies in 2021 as a part-time student at Capella University, where he is on track to complete his degree in business administration in 2026. In addition to his academic pursuits, he has a deep passion for community stewardship and serves as a local leader in youth vocational leadership programs, as well as in the oversight of Orange County (Fla.) advisory boards and local government initiatives.

Part of Culberson’s new responsibilities includes leading the company’s sales strategy, helping develop new processes for his sales team’s education and development and lending support across the country.

“I am most excited about our company’s growth potential, as we are an 87-year-old company with a rich history of innovation, entrepreneurship and — most importantly — an unshakable culture, said Culberson in a news release. “I am excited for the opportunity to strengthen processes, challenge some beliefs and ultimately lend my talent and experience to enhance our market position so we can win market share at a higher rate.”

“My favorite thing about working for Truly Nolen is, hands down, the culture and pride in what we do,” continued Culberson. “We are not just a pest control company—we are a company committed to serving the communities we do business in and improving the lives of those we serve. That is a message that resonates with me and with everyone on our team. I feel so fortunate to have landed here!”

“Adding a Director of Sales was an important step to help us achieve our future goals while bringing new perspective, challenging status quo and continuing to raise our company’s bar,” said Scarlett Nolen, President, Truly Nolen. “DJ’s track record in our industry speaks for itself and I am excited to have him as part of my Executive Team.”