Web-Cote Industries adds 40 years of experience to sales team

HAMBURG, N.J.-based Web-Cote Industries, a U.S. manufacturer of OEM and private-label glue trap solutions for the pest control industry, announced today that Craig Martelle has joined the company as Vice President of Sales. Martelle brings more than 40 years of experience spanning chemical application, professional pest management, sanitation and manufacturing.

In his role as Vice President of Sales, Martelle will focus on expanding strategic partnerships, strengthening national sales initiatives and supporting sustainable growth across Web-Cote’s professional pest control channels. His experience in the field and understanding of industry dynamics position him to help advance the company’s commitment to responsible product stewardship and long-term customer relationships.

Martelle’s experience

Martelle began his career in 1984 in the golf industry before transitioning into professional pest management, where he gained hands-on experience as a termite technician, commercial service technician and management roles. His early field experience laid the foundation for a career defined by deep operational knowledge, regulatory compliance and a strong understanding of customer needs.

Throughout his career, Martelle has worked across multiple facets of the pest control industry, including field service, sanitation, manufacturing and supplier support. As an IPM-focused sanitation professional in the food industry, he played a key role in implementing inspection procedures for incoming raw materials and maintaining strict sanitation and pest management protocols within highly regulated environments.

Martelle later moved into the manufacturing and supplier side of the industry, where he supported pest management professionals through training, product education and sales development. His experience as both a manufacturer’s representative and a business owner has given him valuable insight into what PMPs need to be successful — particularly when building effective rodent management programs and long-term customer relationships.

A strong advocate for education and industry involvement, Martelle has taught continuing education (CEU) courses across the United States and internationally. He is an active member of the National Pest Management Association (NPMA), Pi Chi Omega and several state pest control associations and has served on committees supporting industry advancement. He also holds a Commercial Applicator’s License covering wood-destroying pests, general pest control, commodities and structural fumigation.

“Craig’s background gives him a rare, full-circle perspective on this industry,” said Susan Masciarelli, president and CEO of Web-Cote Industries in a news release. “Craig’s leadership, industry involvement and commitment to education align closely with Web-Cote’s mission and respect for the industry we serve. He understands the realities of the field, the demands of regulated environments and the importance of reliable, well-designed products. His expertise will be a tremendous asset as we continue to grow and strengthen our partnerships across the industry.”

About Web-Cote Industries:

Web-Cote Industries manufactures glue products for the professional pest control industry, with a strong focus on OEM and private label solutions. Celebrating 40 years of service since its founding in 1986, the company supplies custom adhesive solutions to pest management professionals as well as agricultural, government, retail and research markets. All products are manufactured in-house at Web-Cote’s Hamburg, New Jersey facility.