U.S. Pest Protection’s TV commercial, which involves an animatronic eagle, a puppeteer who has worked on “Sesame Street” and a songwriter who had a song on “The Voice,” won two Telly Awards in an international competition that drew more than 13,000 entries from all 50 states and countries on five continents.
Created by Nashville-based BOHAN Advertising, the “Eagle Steve” TV spot introduced Eagle Steve, a superhero bald eagle. BOHAN enlisted director John Deeb of DEEB Studios in Orlando, veteran Orlando-based puppeteer John E. Kennedy and Nashville musician Mike Fiorentino, who wrote the Telly Award-winning jingle, to create the spot that attracted more than 100,000 YouTube views in just a matter of days earlier this year.
“U.S. Pest Protection gave BOHAN the creative freedom to create a TV spot that was a huge departure from anything we’ve ever done, so this award recognizes success not only for our client but for us, too,” says Shari Day, president and CEO of BOHAN Advertising. “Eagle Steve and this TV spot were important elements in developing a new look and elevating the profile of a second-generation Nashville-based business with a 30-year history.”