Clark launches new ad campaign

By |  April 22, 2019
Jane Lynch and Matty Cardarople at the ad shoot. PHOTO: CLARK PEST CONTROL

Jane Lynch and Matty Cardarople at the ad shoot. PHOTO: CLARK PEST CONTROL

Clark Pest Control partnered with award-winning TV production company Hazy Mills Productions and media and marketing agency Nimmea Advertising for a new broadcast advertising campaign called “Green Pro.”

This is the second collaboration among Clark, Hazy Mills and Nimmea. The spots feature Emmy Award-winning actress and host Jane Lynch and “Stranger Things” and “Jurassic World” star Matty Cardarople as “wanna-be” pest control technicians.

“After the success of our first collaboration with Nimmea Advertising, we were thrilled to be able to team up again to deliver another hilarious campaign for Clark,” says Todd Milliner, co-founder of Hazy Mills Productions. “Having worked with Jane extensively over the past several years, we knew she’d strike just the right note as a pest control hack who thinks she can best the leaders at their own game.”

The campaign is set on a quiet, tree-lined street in Anywhere, USA. Thinking that they can take shortcuts to become GreenPro Certified like Clark Pest Control, Lynch and Cardarople form their own pest company, “Hit the Rodents,” and take their act on the road to show how easy they think pest control is. Spoiler alert: It’s not that easy.

“In the new campaign, we took the concept of do-it-yourself to a whole new level – more like ‘Do A Pest Control Company Yourself,’” says Paul Velten, managing director of Nimmea Advertising. “Jane and Matty really deliver the comedic punch behind such a crazy idea, highlighting the signature humor that Hazy Mills and Clark campaigns have become known for.”

The campaign highlights Clark’s “green” approach to pest control. Clark has achieved GreenPro Certified status, which is a certification administered by the National Pest Management Association to companies that follow principles established by environmental advocacy groups, state and federal government representatives and education outreach experts.

“As consumer demand for environmentally conscious pest control has risen in recent years, we felt it was the right time to highlight the company’s long-standing commitment to ‘green’ practices,” says Nicole Keefe, VP of strategic growth for Clark. “By collaborating with Hazy Mills and Nimmea again, we knew we’d be able to deliver another entertaining campaign that also reflects our brand values.”

Filmed on the NBC Universal Studios lot, the 30-second spots began airing on Sunday, Apr. 14 during the final round of the 2019 Masters Tournament, with an additional 60-second spot coming a few weeks after. The campaign will be supported with a media buy spanning cable, network TV, digital, social media and programmatic video.

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1 Comment on "Clark launches new ad campaign"

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  1. T. C. says:

    Not a fan of this new ad. It is confusing. At first I was not sure if it was being complimentary toward Carl Peat Control. I think you can do better to promote the company.