What it means to go green

“It’s got groove, it’s got meaning,” crooned Frankie Valli in the 1978 hit “Grease is the Word,” from the movie “Grease.” Ostensibly talking about a hair product, “grease” was also summing up an era, a vibe, a whole world unto its own.
 

Green is the word

A similarly nebulous concept is present in our industry when we talk about “being green.” What green means to a homeowner is wholly different from what it means to a manager of an organic food plant, for example. Your challenge lies in meeting expectations while still solving the pest problem.

Pest management professional Brett Madden tackles the topic of how to avoid “greenwashing” — purporting to be something you’re not — by ensuring that instead, you are what you intend to be. “What green means to your customer may not be what green means to you,” Madden says. “It’s important to know what your customers expect from your green-based services. It’s one thing to say you offer green pest control services, buts it’s truly another to deliver certified green services.” Read his tips on how to avoid greenwashing.

When potential customers ask common questions about your green services, be ready with honest, informative responses that help manage expectations — and keep your sterling reputation intact. Madden shares how to answer green customer FAQs.

To take your green service program to the next level, submit it to a certification program that can review, analyze and adjust it to ensure green value and neutral, third-party compliance. Learn more about how to get your green certification.

Product manufacturers share what’s new — and their forecasts for 2019-2025. Read on for insights and products from nearly a dozen industry suppliers for green pest control solutions. Suppliers are working on new technologies and efficiencies to help you meet the ever-increasing demand for green solutions. But even now in 2019, green “is the time, is the place, is the motion…”